AI & Digital Marketing

A 14-month apprenticeship that turns someone into a working digital marketer. SEO, paid social, content, AI tools, analytics — taught one day a month at our Brighton centre while they work with you the rest of the time.

Employer enquiry See open roles
At a glance
Length
14 months
Venue
CPD Brighton
Funded value
£11,000
Cost to you
£0
Overview

A working marketer at the end, not just a qualification.

Whether moulding a new hire or upskilling an existing team member, this 14-month programme turns employees into digital marketing specialists. They work in your business full-time, supported by 1 day per month at the Creative Process training centre and 3 days per month of 1:1 coaching and self-study.

The curriculum

Awarded by The Chartered Institute for Technology, the AI Digital Marketing programme features advanced AI modules. Through this training, your employees will master executing real-world campaigns, content creation, setting up data tracking, and managing live paid media budgets for your business.

The growth timeline

By Month 1, employees are immediately productive on day-to-day marketing tasks. By Month 6, they are confidently running their own campaigns. By Month 12, they operate at the level of a paid intermediate AI and digital marketer.

The outcome: a seamless pipeline to transition new hires into permanent roles, or a powerful way to elevate existing staff into strategic, future-proof assets.

What you'll achieve

  • ✓Level 3 Digital Marketer apprenticeship qualification (nationally recognised)
  • ✓Portfolio of real campaigns, with metrics and outcomes
  • ✓Industry certifications
  • ✓Working-level AI fluency: ChatGPT, Claude, Gemini, automation
  • ✓92% of the time — a permanent job offer from their apprenticeship employer
14 months of training

The curriculum

Modules are taught 1 day per month at Creative Process training centre and additional 3 days per month of 1:1 tailored support and self study.

Months 1–2

Foundations & brand

Marketing fundamentals, customer research, brand strategy, audience segmentation, positioning. AI tools introduction.

Months 3–4

Content marketing

Copywriting, content planning, editorial calendars, SEO content, AI-assisted writing workflows. Build a content engine for your employer.

Months 5–6

SEO & organic

Keyword research, on-page, technical SEO basics, GEO/AEO for AI search, local SEO. Run an SEO audit and improve a real site.

Months 7–8

Paid social & advertising

Meta Ads, LinkedIn Ads, TikTok, paid Google. Budget management, audience targeting, creative testing. Manage a real campaign with a real budget.

Months 9–10

Email & CRM

Email marketing, lifecycle automations, segmentation, deliverability. AI-personalised email at scale.

Months 11–12

Analytics & data

GA4, Looker Studio, attribution, tracking setup, event design. AI for data analysis and reporting automation.

Months 13–14

Strategy & multi-channel

Pulling everything together — full-funnel strategy, channel mix, budget allocation, measurement. Apprentice owns a campaign end-to-end.

Month 14 + EPA

End-Point Assessment

Portfolio review, employer testimony, knowledge test, project presentation. Distinction/Pass grade awarded by independent assessor.

Funding

£11,000 covered by government funding

The £11,000 training cost is paid from your apprenticeship levy account if you're a levy payer (pay bill over £3m). If you're a non-levy employer, the government covers 95% — you pay £550 in monthly instalments.

  • →Levy employer: £11,000 drawn from levy account · £0 cash out of pocket
  • →Non-levy employer: £550 over 14 months · government covers the rest
  • →Apprentice wage: £6.40/hr minimum in year 1 (most employers pay £18–22k pa)
  • →No CPD fees for recruitment, onboarding, mentor support, or EPA
Full employer info
14-month cost example

Non-levy SME, £20k salary

Training cost (paid by government)£10,450
5% co-investment (you)£550
Apprentice salary over 14 months£25,000
Apprentice billable contribution~£40,000
Net economic gain+£14,450

Illustrative. Real returns vary by role and how the apprentice is deployed — but the pattern (positive ROI from month 6 onwards) is consistent across our apprenticeships.

FAQ

Common questions

Can I hire an apprentice for a marketing role that doesn't exist yet?
Yes — many employers create the role specifically. We help you scope a genuine 14-month progression with enough work to fill the time. The apprenticeship rules require the role to be real and substantial, but it can be new.
How are apprentices recruited?
We recruit. You give us a role brief and any team-fit criteria. We source candidates from our applicant pool (often 200+ active applicants at a time), pre-screen for fit and commitment, and present you with a shortlist of 3–5. You interview and choose.
What if our existing employee wants to do this apprenticeship instead?
Allowed and common, as long as the apprenticeship represents a substantial new role or progression. Funding rules and EPA process are the same. We help you confirm eligibility before commitment.
What support does the apprentice get from us?
Weekly off-the-job teaching, fortnightly progress reviews with our team, a dedicated apprenticeship coach, and 24/7 access to our learning platform. We also liaise with your team's nominated workplace mentor every fortnight.
What's the End-Point Assessment (EPA)?
The independent qualification check at the end of the apprenticeship. A separate assessment organisation reviews the apprentice's portfolio, conducts a knowledge test and project presentation, and grades them Pass or Distinction. We prepare apprentices for it throughout the programme.
Is AI a required part of the standard, or your addition?
The official standard is "Multi-Channel Marketer Level 3" — AI isn't mandated but is increasingly examined. We've added a dedicated AI track because every modern marketing role uses these tools daily. Apprentices leave AI-fluent regardless of whether the EPA explicitly tests it.

Ready to get started?

Employer or apprentice — start here.

Employer enquiry See open roles

Or call us: 01273 232273