Bootcamp · 8 weeks

Google Digital Marketing & Analytics Bootcamp

Practical digital marketing across Google Search, Ads, and Analytics. 8 weeks, one day a week. £4,800 funded. Includes Google certifications.

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At a glance
Length
8 weeks
Schedule
Mondays or Tuesdays · 9:30–4:30
Venue
CPD Brighton
Funded value
£4,800
Cost to you
£0
Overview

Google's tools dominate digital marketing. This bootcamp covers them practically — Search Ads, Display, YouTube Ads, GA4, Tag Manager, Search Console. Not vendor evangelism: critical, working competence with the things every marketer needs to use.

Eight weeks, one day a week (Mondays), covering the foundations through to deeper analytics, attribution, and integration work. £4,800 funded.

What you leave with

Curriculum

What you cover

Module 1

Brand Identity & Strategy

Competitor analysis, target audience segmentation, and creating a consistent multi-channel brand voice.

Module 2

Website Creation & CMS

Designing responsive websites and portfolios using professional CMS platforms like Wix.

Module 3

Content & Multimedia Design

Web copywriting, video editing, and graphic design using Adobe and Canva.

Module 4

SEO Expertise

Keyword research, on-page optimisation, backlinking, and monitoring with Google Search Console.

Module 5

Paid Advertising (PPC)

Campaign structuring, ad copywriting, and budget bidding strategies within Google Ads.

Module 6

Social Media Marketing

Running organic and paid campaigns on Facebook, Instagram, and LinkedIn, plus community management.

Module 7

Email Marketing & CRM

Building automated email journeys and audience segmentation using Mailchimp and HubSpot.

Module 8

Google Analytics (GA4)

Tracking user behaviour, setting conversion goals, and generating ROI data reports.

Cohort dates

When you can start

Jun 2026 start
9 Jun – 28 Jul 2026
Weekly · 10:00–17:00 · CPD Brighton
In progressfree, grant funded
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Who it's for

Anyone wanting to fast track your career

Eligibility

Can you apply?

  • ✓19+ on 31 July 2026
  • ✓UK or EU resident for 3+ years
  • ✓Right to work in the UK
FAQ

Common questions

Do I get the actual Google certifications?
Yes — the certifications are open exams Google runs. We prepare you and book the exam during the bootcamp. Exams are free. Pass rate is around 90% from our cohorts.
Will we use real ad spend?
Yes. Each cohort has a shared real budget (~£800) and a real account to run live campaigns through. You don't pay anything extra — the budget is part of the bootcamp cost.
What if I'm not technical?
Most of this is just careful setup work, not coding. You'll write some basic JavaScript in the Tag Manager weeks but the tutor walks through every line.

Apply for Google Digital Marketing & Analytics Bootcamp

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Or call us: 01273 232273