Digital Marketing Apprentice · Pandemic cohort

Georgia Meinert: apprenticing through a pandemic, advocating for the route after.

Georgia did her CPD Digital Marketing apprenticeship through the pandemic — working from home for the first time, supported by her team, and now telling employers to take the leap on new talent.

Video preview: Georgia Meinert on her digital marketing apprenticeship during the pandemic Georgia on apprenticing from home during the pandemic.
pandemic cohort
apprenticeship era
remote-first
first time working from home
Digital Marketing
apprenticeship route
team-backed
computer + tools shipped to her

Georgia started her CPD Digital Marketing apprenticeship just as the country was learning to work from home. It was her first time working remotely and her first time being an apprentice — both at once. The pieces that made it work were a team that kept in touch, an employer that shipped her the right kit, and a course she could continue without being in the room.

A learning curve, made smaller by good tech

In Georgia's words, apprenticing during the pandemic was a learning curve — but the newest collaboration tech meant the cohort still felt like a classroom. Daily video calls with her team made it feel close to face-to-face. CPD's classroom day kept her connected to her tutors and the rest of the cohort.

Backed by her employer

Every new task at work came with the support, tools, and resources she needed — including being shipped a work computer. Small thing, but it told Georgia clearly: her employer valued the work she was doing, valued the skills she was building, and wanted her to grow into an asset.

Glad to be there, even from the kitchen table

Georgia would still pick the office over the kitchen table — and hopes to be back when it's safe. But the day-to-day reality of being part of a friendly, inclusive team came through her screen just as well as it would have come across a desk.

A message for employers waiting to hire

Georgia's advice for businesses sitting on the fence about taking on new talent in a remote-first world: just go for it.

If you've picked the right candidate, they will adapt, work hard and fit in from home.
— Georgia Meinert, Digital Marketing Apprentice
For employers

Hiring junior talent — remote or hybrid

Georgia's apprenticeship worked because her employer set her up with the kit and the contact time. The same model still applies for any business hiring junior digital talent today.

How it works