Practical notes on what digital transformation actually looks like inside a 20–100 person business — versus what consultancies sell.
The phrase "digital transformation" mostly belongs to consultancies. For most growing businesses, the reality is much smaller: a website that converts, a CRM that staff actually use, a few automations that save 5 hours a week, and a team that can do its own analytics.
Most of that is achievable inside 6 months with the right hire (often an apprentice). The big-bang transformations sold by consultancies tend not to land — partly because the people who have to use the systems weren't part of designing them.
Note: This article was migrated from the legacy creativeprocessdigital.com site. The summary above preserves the original lead. Full original content is being progressively restored — if you originally landed here from search, the article is intentionally short while migration completes.