Driving business success

How small UK businesses are using digital apprenticeships to build internal capability without the cost or risk of senior hires.

The classic SME problem: you can't quite justify a £55k senior marketing or developer hire, but you also can't afford to keep paying agencies forever. The middle path most growing businesses settle on is hiring a more junior person and growing them.

That works — but only if you actually structure the growth. The apprenticeship model is a forcing function for this. The 18-month timeline, the off-the-job training, the EPA at the end — all of it pushes you to define what your hire needs to learn and gives them time to learn it.

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