Case Study |

Taylor Setterfield

Digital Marketing Apprentice Taylor at LEAP Chichester

 shared with us her amazing journey to becoming an apprentice

Why did you decide to apply for an apprenticeship?

After working for a sales company I realised this wasn’t the path I wanted to go down due to being an outbound sales role and I was looking to start my career in marketing. I did some research into what different apprenticeships were available within the Marketing industry and decided I wanted to do either a Digital Marketing or a Content Producer apprenticeship. I spotted the Digital marketing apprenticeship at LEAP Chichester (a creative and digital marketing agency) and it was EXACTLY what I was looking/hoping for in all ways; both the job role itself and also the course syllabus – it was like a dream come true!

What advice would you give to someone considering taking on an apprenticeship?

When applying for an apprenticeship my advice would be: do not settle. If you find the right company, it really could be life changing! LEAP Chichester have not only inspired and motivated me to become the best version of myself professionally, academically and personally – but they’ve also made me feel valued. You want to find a company where you’ll love your job so much that you’ll wake up excited for the day ahead of you. Your apprenticeship is everything you make of it. Go the extra mile, be more innovative, help your colleagues and most importantly grasp every single opportunity with both hands. 

Tell me about your job role and what you loved the most?

 I’m actually an account executive as well as a digital marketer for LEAP Chichester so my job role consists of lots of different activities. I get to communicate a lot with our clients which is amazing and I love being given responsibility by my directors. I am now the POC for a couple of our clients which makes me feel super valued!

What did you gain from doing an apprenticeship?

I have gained new skills, new friends, new knowledge – there’s just been so much! Working within an agency gives you a hands on experience in every single aspect. I have learnt incredible skills such as; timing, organisational skills, communication, Google Analytics, professionalism, teamwork and so so much more!

What opportunities did doing an apprenticeship give you? 

My apprenticeship has given me the opportunity to find myself! It’s allowed me to completely develop into a sophisticated young lady who is capable of executing digital marketing strategies to maximise LEAP’s brand recognition and clients.

If you had to use one sentence to describe your apprenticeship what would it be? 

Never in a million years would I have expected a job, let alone an apprenticeship, to help me flourish in so many different ways – it’s definitely the best decision I’ve ever made!

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