Digital transformation is a common buzz word but what exactly does this mean? It’s more than just using digital technologies; it’s about thinking digital and developing new approaches and strategies. Solely going ‘digital’ isn’t going to lead to improved results, it must be done strategically, using insight into the nature of your company and what you ultimately want to achieve.
Digital transformation requires leadership in order to guide the company through the entire digital journey, with any potential disruption carefully considered and managed along the way. There are no requirements to be experts with technology, however it is essential leaders reliably articulate and show how the vision will lead to significant improvements regarding the company’s competitive position, revenue opportunities, operations, whilst serving consumers in new and captivating ways.
Preparing for transformation
It is essential to equip and prepare leaders to cope with challenges in the new digital era of work, thereby creating a more efficient working dynamic for employees. Listed below are four skills which can assist leaders to adjust and acclimatise to digital transformation in their workplace:
- Fostering a growth mindset
- Prioritizing communication and influence
- Capability to drive innovation and change
- Successful cooperation with other leaders and teams
There needs to be a clearly planned and developed strategy in place with precise goals from the beginning to the end of the process, with specific attention to the customer experience. Encouragement of risk taking and disruptive innovation should be spread and adopted throughout the company.
Key points to remember before you move forward with your digital transformation strategy
- Innovation is key
In order to stay competitive change needs to happen. Aim for greatness through innovation.
- Embrace the Internet of Things
The Internet of Things is key for creating innovative experiences for customers and endless opportunities for businesses.
- Go with the trends
Digital media is growing and slowly traditional media is fading out. Failing to stay ahead of new digital and technological trends will put you in a vulnerable and risky position. Things are changing quicker than we even acknowledge!
- Don’t underestimate big data
Make use of the data that is out there. Analytics is crucial in helping us deeply understand customer’s behavior and giving us insight into their opinions on the brand.
- Adapt to the needs of the customers
Customers are priority. If you neglect them they will neglect you back. Its more than the service you provide, its that extra mile you go to making them feel special and connected.
- Think outside the box
Strive to create value where it may at first appear impossible – be the front runner and do what others don’t.