People are four times more likely to choose apprenticeships over university as the best preparation for the working world. The widespread support for apprenticeships from the UK business community is reflected by the public. More than eight in ten people in the UK said they support on-the-job training, with people aged over 55, homeowners, and degree holders being the strongest backers. More than four in ten (44%) think young people have better job prospects by being an apprentice, compared to just 11% who think higher education offers better preparation for the world of work.

Digital Apprenticeships are improving long-term career prospects and strengthening retention.

92% of Creative Process Digital apprentices remain with their employer post-apprenticeship. When businesses invest in digital skills training, they’re investing in the long-term career prospects of their employees. Through combining the benefits of applied learning with widening access, apprenticeships can often be a life-changing opportunity. And by giving existing employees the opportunity to upskill through digital apprenticeships, businesses can build internal engagement and support career development. 93% of CEOs who introduce upskilling programs observe an increase in productivity, improved ability to attract and retain talent, and a more resilient workforce.

A digital apprenticeship was an easy decision: Tia’s Story

“I decided to apply for a Creative Process digital apprenticeship a couple of years after completing my Animation degree at Uni. My degree and experience were very niche and so I assessed where I wanted to be. My Digital Marketing apprenticeship has given me not only qualifications and work experience but also a clearer vision of my future career prospects and a real head start in my career. I now have a multitude of digital skills that are transferable – that’s such a fab feeling!”

Hiring a Digital Apprentice like Tia can help your business

-Create brand identity and awareness
-Promote your products and services
-Monitor data, market analytics and ROI
-Create customer engagement
-Manage social media platforms
-Increase traffic to web-based platforms through SEO
– Create content for your social media platforms, blogs and web pages

Whether you’re seeking to recruit high-potential talent or upskill existing employees, apprenticeships can help you build the right capabilities to drive innovation forward.

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