{"id":47237,"date":"2019-04-05T12:08:02","date_gmt":"2019-04-05T11:08:02","guid":{"rendered":"https:\/\/creativeprocessdigital.com\/staging\/7719\/?p=47237"},"modified":"2024-11-21T09:26:26","modified_gmt":"2024-11-21T09:26:26","slug":"case-study","status":"publish","type":"post","link":"https:\/\/creativeprocessdigital.com\/staging\/7719\/case-studies\/case-study\/","title":{"rendered":"Isla Benzie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"47237\" class=\"elementor elementor-47237\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77510e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77510e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2e4f02d\" data-id=\"2e4f02d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f928b07 elementor-widget elementor-widget-image\" data-id=\"f928b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1425\" height=\"435\" src=\"https:\/\/creativeprocessdigital.com\/staging\/7719\/wp-content\/uploads\/2019\/04\/IB-DESIGN-LOGO-jpeg.jpg\" class=\"attachment-full size-full wp-image-47324\" alt=\"\" srcset=\"https:\/\/creativeprocessdigital.com\/staging\/7719\/wp-content\/uploads\/2019\/04\/IB-DESIGN-LOGO-jpeg.jpg 1425w, https:\/\/creativeprocessdigital.com\/staging\/7719\/wp-content\/uploads\/2019\/04\/IB-DESIGN-LOGO-jpeg-300x92.jpg 300w, https:\/\/creativeprocessdigital.com\/staging\/7719\/wp-content\/uploads\/2019\/04\/IB-DESIGN-LOGO-jpeg-768x234.jpg 768w, https:\/\/creativeprocessdigital.com\/staging\/7719\/wp-content\/uploads\/2019\/04\/IB-DESIGN-LOGO-jpeg-1024x313.jpg 1024w\" sizes=\"(max-width: 1425px) 100vw, 1425px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b9c2e5\" data-id=\"6b9c2e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75d90e1 elementor-widget elementor-widget-text-editor\" data-id=\"75d90e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><em>Isla completed her Digital Marketing apprenticeship with<\/em><em> Creative Process<\/em><\/h3><h3><em>\u00a02 years ago and is now the CEO of <a href=\"http:\/\/ib-designltd.com\">IBDesign<\/a><\/em><em style=\"font-size: 2rem; font-weight: 600;\">.\u00a0<\/em><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e1021c2 e-flex e-con-boxed e-con e-parent\" data-id=\"e1021c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a9b22a e-con-full e-flex e-con e-child\" data-id=\"1a9b22a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c84e486 e-con-full e-flex e-con e-child\" data-id=\"c84e486\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d2690c0 e-con-full e-flex e-con e-child\" data-id=\"d2690c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1be03c0 elementor-widget elementor-widget-text-editor\" data-id=\"1be03c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Why did you decide to apply for an apprenticeship?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-112699b elementor-widget elementor-widget-text-editor\" data-id=\"112699b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After finishing college I was unsure on the career path I wanted to take and with my passion being art and design I didn&#8217;t want to commit to a degree that didn&#8217;t guarantee me work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bee3ea e-flex e-con-boxed e-con e-parent\" data-id=\"5bee3ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2585ced e-con-full e-flex e-con e-child\" data-id=\"2585ced\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5e51b44 e-con-full e-flex e-con e-child\" data-id=\"5e51b44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3ac21e8 e-con-full e-flex e-con e-child\" data-id=\"3ac21e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a1558f elementor-widget elementor-widget-text-editor\" data-id=\"1a1558f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What advice would you give to someone considering taking on an apprenticeship?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b43a01 elementor-widget elementor-widget-text-editor\" data-id=\"2b43a01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are probably 3 main tips I would give you:<\/p><ol><li><strong>Consider all the options available to you.<\/strong> <br \/>Taking on an apprenticeship can be an incredible opportunity so you need to make sure that both the role and the company you&#8217;re going into work with is right for you.<\/li><li><strong>Don&#8217;t be put off by the wage.<br \/><\/strong> I remember when I accepted my apprenticeship, I was a senior sales assistant at a local retail store on good money (for my age). The apprenticeship I took was almost half my hourly salary however, I knew that the progression in my previous role was minimal and a small hit would mean my salary expectations in the future could be huge.<\/li><li><strong>Look at it as more than just a job<\/strong>.<br \/>An apprenticeship is a huge opportunity to kick start your career so don&#8217;t just treat it as a 9-5 job, soak up all the knowledge and don&#8217;t forget to enjoy yourself.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bf5f0d e-flex e-con-boxed e-con e-parent\" data-id=\"5bf5f0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-831d93e e-con-full e-flex e-con e-child\" data-id=\"831d93e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-74cc0f5 e-con-full e-flex e-con e-child\" data-id=\"74cc0f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-57e4cf4 e-con-full e-flex e-con e-child\" data-id=\"57e4cf4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3794462 elementor-widget elementor-widget-text-editor\" data-id=\"3794462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tell me about your job role and what you loved the most?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4d5990 elementor-widget elementor-widget-text-editor\" data-id=\"e4d5990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>My apprenticeship was for a small web design agency and along with 3 other apprentices I was one of the first full-time members of staff. I loved the ability to adapt with the company and to watch and help it grow. During my first year, I was able to learn the key elements of website design and build on my graphic design skills. I was taken on after the apprenticeship and I liaised with the managing director on sales progression and a new business venture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6041c0 e-flex e-con-boxed e-con e-parent\" data-id=\"d6041c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7fa2c29 e-con-full e-flex e-con e-child\" data-id=\"7fa2c29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0df9714 e-con-full e-flex e-con e-child\" data-id=\"0df9714\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6ce7fe3 e-con-full e-flex e-con e-child\" data-id=\"6ce7fe3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acc9379 elementor-widget elementor-widget-text-editor\" data-id=\"acc9379\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What did you gain from doing an apprenticeship?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f29957 elementor-widget elementor-widget-text-editor\" data-id=\"7f29957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wow, what a question. I learnt incredible skills both in my industry of work but also in business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f8ecfb e-flex e-con-boxed e-con e-parent\" data-id=\"0f8ecfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3b4d269 e-con-full e-flex e-con e-child\" data-id=\"3b4d269\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a021c72 e-con-full e-flex e-con e-child\" data-id=\"a021c72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c45eacb e-con-full e-flex e-con e-child\" data-id=\"c45eacb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b931eb elementor-widget elementor-widget-text-editor\" data-id=\"3b931eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What opportunities did doing an apprenticeship give you?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4c13e elementor-widget elementor-widget-text-editor\" data-id=\"0b4c13e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Relevant, real-world experiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70e4408 e-flex e-con-boxed e-con e-parent\" data-id=\"70e4408\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d6da7d e-con-full e-flex e-con e-child\" data-id=\"7d6da7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-188d014 e-con-full e-flex e-con e-child\" data-id=\"188d014\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fddd473 e-con-full e-flex e-con e-child\" data-id=\"fddd473\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95a9aae elementor-widget elementor-widget-text-editor\" data-id=\"95a9aae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you had to use one sentence to describe your apprenticeship what would it be?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d1126 elementor-widget elementor-widget-text-editor\" data-id=\"59d1126\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I can do it in just 2 words: Life changing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13dca56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13dca56\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ef1870\" data-id=\"8ef1870\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9cf9aa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e9cf9aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/creativeprocessdigital.com\/case-studies\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">back to case studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Isla completed her Digital Marketing apprenticeship with Creative Process<br \/>\n 2 years ago and is now the CEO of IBDesign. <\/p>\n","protected":false},"author":1,"featured_media":47272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-47237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/creativeprocessdigital.com\/staging\/7719\/wp-json\/wp\/v2\/posts\/47237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativeprocessdigital.com\/staging\/7719\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativeprocessdigital.com\/staging\/7719\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativeprocessdigital.com\/staging\/7719\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/creativeprocessdigital.com\/staging\/7719\/wp-json\/wp\/v2\/comments?post=47237"}],"version-history":[{"count":39,"href":"https:\/\/creativeprocessdigital.com\/staging\/7719\/wp-json\/wp\/v2\/posts\/47237\/revisions"}],"predecessor-version":[{"id":54434,"href":"https:\/\/creativeprocessdigital.com\/staging\/7719\/wp-json\/wp\/v2\/posts\/47237\/revisions\/54434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creativeprocessdigital.com\/staging\/7719\/wp-json\/wp\/v2\/media\/47272"}],"wp:attachment":[{"href":"https:\/\/creativeprocessdigital.com\/staging\/7719\/wp-json\/wp\/v2\/media?parent=47237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativeprocessdigital.com\/staging\/7719\/wp-json\/wp\/v2\/categories?post=47237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativeprocessdigital.com\/staging\/7719\/wp-json\/wp\/v2\/tags?post=47237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}